The Client: Sigma Sport
The Brief: Sigma Sport have predominately been an online store focusing on Tri and Road bikes. Recently they have made the leap to the mountain bike market, so they required some content to attract the mountain bike audience. Our brief was to create some engaging mountain bike content that they could promoted through their social and email marketing campaigns.
The Outcome: Real life multi day adventures that showcases a real story of friends enjoying themselves on two wheels. The outcome was two multi day coast to coast mountain bike trips aimed to engage customers and promote Specialized, Garmin, Oakley, Gorewear and Ortlieb products. We delivered a live instagram takeover of the trip, high quality imagery and engaging write ups which were released on the Sigma website, and promoted through their social and email database.
The South West Coast to Coast - A 5 day bike packing trip from Porlock in North Somerset to Plymouth in South Devon. Crossing two National Parks.
The Snowdonia Coast to Coast - A 2 day Ebike tour crossing Snowdonia National Park from Conwy Castle in the North to Criccieth Castle in the South, including a sun rise assent of Snowdon.
Ongoing project - We are yet to release our 2020 project calendar with Sigma but it will be sure to include plenty more coast to coasts, bike packing and some video content.
The Brief: Sigma Sport have predominately been an online store focusing on Tri and Road bikes. Recently they have made the leap to the mountain bike market, so they required some content to attract the mountain bike audience. Our brief was to create some engaging mountain bike content that they could promoted through their social and email marketing campaigns.
The Outcome: Real life multi day adventures that showcases a real story of friends enjoying themselves on two wheels. The outcome was two multi day coast to coast mountain bike trips aimed to engage customers and promote Specialized, Garmin, Oakley, Gorewear and Ortlieb products. We delivered a live instagram takeover of the trip, high quality imagery and engaging write ups which were released on the Sigma website, and promoted through their social and email database.
The South West Coast to Coast - A 5 day bike packing trip from Porlock in North Somerset to Plymouth in South Devon. Crossing two National Parks.
The Snowdonia Coast to Coast - A 2 day Ebike tour crossing Snowdonia National Park from Conwy Castle in the North to Criccieth Castle in the South, including a sun rise assent of Snowdon.
Ongoing project - We are yet to release our 2020 project calendar with Sigma but it will be sure to include plenty more coast to coasts, bike packing and some video content.
